Why become a Selene® sewing machine dealer

Selene is a young brand, but the people behind it are not. We started in 1992 as Parmar Sewing Machine in Rajkot, working with sewing machines, parts and service for the local market. In 2019 we began building our own machines under the Selene name, and in April 2025 we started selling them. We are now expanding step by step, and we are looking for a few good dealers to grow with us.

We are growing slowly, on purpose

We are not trying to sign up every shop in every city overnight. We would rather work with a smaller number of dealers properly than fill the market with partners we cannot support. If you are a sewing machine shop, a service centre, or someone with experience in the trade who wants to add a brand they can stand behind, we would like to hear from you.

Honest pricing and fair margins

We keep our pricing simple and the dealer margin fair. No different rates for different dealers in the same region, no hidden deals. You should be able to plan your business clearly, and customers should get a consistent price wherever they go.

Industrial, domestic and heavy-duty

We make industrial, domestic and heavy-duty sewing machines, so you can offer a customer one solution whether they are setting up a home, a tailoring shop, a boutique or a small unit. This makes it easier to retain customers because they don't need to switch brands when their work grows.

Support from Rajkot

Because we build the machines ourselves in Rajkot, we can help you with product training, basic service guidance and spare parts directly. If you have a question or a problem, you are not lost in a long call centre queue.

Who we are looking for

We are looking for dealers who care about the customer after the sale, not just the sale itself. If you already run a sewing machine shop or a related business and want to add Selene to what you offer, please get in touch. We will walk you through everything honestly and see if it is a good fit for both sides.