— Our Story

More than 34 years of experience.

Selene® started in 1992 as Parmar Sewing Machine with repairing and service work for local sewing businesses in Rajkot.

— Timeline
1992

Parmar Sewing Machine

We started with sewing machine repairing and servicing for local customers in Rajkot.

2019

Selene machine production

We started building Selene® sewing machines with a focus on quality and long-lasting performance.

2025

Sales officially started

In April 2025, we officially started selling Selene® sewing machines in the local market.

Today

Growing with trust

Local tailors, boutiques and sewing businesses trust Selene® for reliable machines and support.

Future

Expanding across India

Selene® is now looking to grow into new cities and connect with trusted dealer partners.

— Mission

To provide reliable and affordable sewing machines for every tailor, boutique and sewing business.

— Vision

To grow Selene® into a trusted sewing machine brand across India.

— Promise

Every Selene® machine is built with quality, service support and customer trust in mind.